CLASS OF COVID
THE PRINCES TRUST
Covid-19 didn’t just take lives, it took futures. It left an almost unbridgeable gap in learning and development for Britain’s young people of ‘20-‘22. Class of Covid reframes those two years as an educational experience to remind employers of the resilience of that generation.
Directed by Renee Maria Osubu
The campaign launched with Ashley Walters giving the graduation speech to the Class of Covid
The campaign launched with Ashley Walters giving the graduation speech to the Class of Covid
Young people could graduate from the #ClassofCovid with a certificate and leavers hoodie
OOH and social encouraged people to fight for the #ClassOfCovid
The speech was aired on Good Morning Britain and Damian Lewis was invited to talk about the campaign